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Market Analyst for Michael's Car Rental Inc.
Full Time in Lutz, FL
Job Duties:
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Conduct market research and analyze industry trends in the car rental and broader transportation sector to identify growth opportunities and market risks.
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Perform competitive analysis, including pricing strategies, service offerings, digital marketing activities, and customer positioning of key competitors.
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Analyze customer behavior, segmentation, and demand patterns using internal data, third-party datasets, and digital analytics tools.
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Support the development and optimization of marketing strategies, including digital marketing campaigns, SEO/SEM initiatives, email marketing, and social media outreach.
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Evaluate performance metrics of marketing initiatives and prepare detailed reports and dashboards for management review.
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Conduct quantitative and qualitative research using surveys, focus groups, and data modeling techniques to support business decision-making.
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Collaborate with operations, sales, and product teams to align marketing strategies with business objectives and customer needs.
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Prepare presentations and strategic reports summarizing research findings and actionable recommendations, and effectively communicate actionable insights and recommendations to senior management to support strategic decision-making, utilizing statistical and analytical tools to interpret data and forecast market demand trends.
Job requirements:
Master’s degree in Marketing or related. At least 2 years of experience involving market analysis, competitive analysis, SWOT analysis, SEO, SEM, social media marketing, marketing campaigns, and business decision-making support.
Mail resume to Michael's Car Rental Inc, 2831 Allegra Way, #317, Lutz, FL 33559